The Future of AI in OOH Advertising: Personalization

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Personalization in AI is gaining traction in advertising and beyond. In Out-of-Home (OOH) advertising specifically, consumers are looking for personalization and interaction. Because personalized OOH ads can increase customer engagements, brand awareness, and revenue, the future of AI is a broader utilization of personalized ads writes Omar Golan, CEO, Outernets

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