Most of AI’s business uses will be in two areas

By Michael Chui, Nicolaus Henke, and Mehdi Miremadi . Original post: HERE An examination of more than 400 AI use cases revealed the two areas where AI can have the greatest impact, write the authors in Harvard Business Review. While overall adoption of artificial intelligence (AI) remains low among businesses (about 20 percent upon our Read more…

Capturing value from your customer data

McKinsey Analytics March 2017 . Original post: HERE Companies can put their information to work by teasing out novel patterns, driving productivity, and creating new solutions. In an increasingly customer-centric world, the ability to capture and use customer insights to shape products, solutions, and the buying experience as a whole is critically Read more…

The Future of AI in OOH Advertising: Personalization

Personalization in AI is gaining traction in advertising and beyond. In Out-of-Home (OOH) advertising specifically, consumers are looking for personalization and interaction. Because personalized OOH ads can increase customer engagements, brand awareness, and revenue, the future of AI is a broader utilization of personalized ads writes Omar Golan, CEO, Outernets FULL PRESS Read more…